Demand For Ram's Power Wagon Is Out Of Control

Power wagon models rely on specialist outside suppliers such as Warn which supplies the heavy-duty winches, and Carli-by-King who's responsible for the shocks. When all these parts come together, the trucks are manufactured in a single plant in Saltillo, Mexico. These trucks then get shipped to the US, where its sales base is truly nationwide, and not just concentrated in traditional trucking states such as Wyoming and Montana.

"We're seeing Power Wagon sales everywhere, cross country. I can't say that most sales are located in one geographical area… our sales from New England to out west and down into Texas, we're seeing Power Wagon sales everywhere. It has that appeal as an icon," said Ratza.

Power Wagon models are packed to the brim with luxury and off-road features, and its this combination of comfort and capability that's creating big appeal, and big demand. The HD Power Wagon Level 3 package adds luxuries such as a 12-inch Uconnect 5 Infotainment system with Navigation and a 17-Speaker Harman Kardon sound system and Off-Road Pages functionality, eight-way adjustable leather bucket seats with heating and ventilation, and keyless entry. In terms of off-road capability, they feature electronically locking front and rear differentials, high and low gearing, a powerful Warn winch, and a max towing capacity of 10,580 lbs. That pulling power comes courtesy of a 6.4-liter Hemi V8 producing 410 horsepower and 429 lb-ft of torque. With a starting price of $57,490, the 2022 Ram 2500 HD Power Wagon isn't cheap, but people are clearly willing to pay.