Will GMC be able to keep up?
The EV truck and SUV game is heating up, with the Rivian R1T making the first big splash in the US. The Tesla Cybertruck, following numerous delays, is set to arrive within the next year, and the GMC Hummer EV has people in a frenzy too. Earlier this month, President Joe Biden visited GM's new Factory Zero in Hamtramck, Michigan, after which GM vice president Duncan Aldred announced that the GMC website exploded with interest, and registered 230 percent more visitors than usual. That massive jump in traffic might pay dividends, as GM Authority now reports that there are more than 125,000 hand-raisers for the GMC Hummer EV Pickup and SUV.
A hand-raiser is someone who has visited the website and registered an interest in the vehicle by sharing their contact information. This is still far short of placing an actual pre-order and paying the $100 pre-order fee, but in the age where people are highly selective about handing out their contact information, this is a good sign that the Hummer EV will sell well. According to Global Vice-President of Cadillac, Rory Harvey, between 20 to 30 percent of hand-raisers end up converting into actual sales, which means we're looking at around 25,000 sales of the Hummer EV out the gate. GM's other highly anticipated SUV, the 2023 Cadillac Lyriq, has attracted an incredible 216,000 hand-raisers.
As far as actual pre orders go, GM has received around 60,000 for the Hummer EV Pickup and SUV. The majority of these pre-orders have been for the range-topping Edition 1 trim level. It's little wonder that people are clamoring over the Hummer EV; it's going to be a gamer changer. With three electric motors producing an incredible 1,000 horsepower and 11,500 lb-ft of torque in the most powerful model, the Hummer EV will jolt to 60 mph in only three seconds and get up to 350 miles on a single charge. The Hummer EV pickup is expected to start at $79,995 for the base two-motor model and top out at $110,295 for the Edition 1 trim which comes with a hardcode off-road package and other premium features. GMC's website indicates that the EV Edition 1 will start arriving in fall 2021 but the base model will only get here from spring 2024.