The Italian supercar maker opens a Tailor Made Center in the Big Apple.
Ferrari opened its first Tailor Made Center in its home town of Maranello, Italy to allow customers to personalize their supercar to their own taste. It started with customers wanting to personalize their cars from the factory in the 1950s and grew in 2011 to the concept of a specific space for people to go and work with Ferrari to realize their perfect car. The next one opened in Shanghai, China, in 2014 and now Ferrari has made its way to New York in order to open its first US-based Tailor Made Center.
Despite going to China first, Ferrari Chief Marketing and Commercial Officer Enrico Galliera said: "The United States continues to be Ferrari's strongest market and the new Tailor Made Center will further strengthen the relationship with our clients as they're walked through the very same meticulous customization offered for generations at the factory in Maranello. Ferrari owners are passionate, knowledgeable, and imaginative and our new Tailor Made Center allows an unprecedented level of exclusivity to be achieved."
At the opening event, Ferrari invited three notable New Yorkers to come design their dream Ferrari: Spencer Dinwiddie (basketball player for the Brooklyn Nets) Stephanie Goto (New York based architect and designer), and Mauro Porcini (New York based designer).
At the new facility, prospective Ferrari owners are matched to a personal designer to help them turn their vision into a reality. The Tailor Made Program uses three "collections" as base points for customers to start from. The Scuderia Collection builds on Ferrari's base as a motorsport based brand, while the Classica Collection is inspired more by the company's heritage and history. The Inedita collection gives the customer a free-reign in experimentation with every element of the car's aesthetic, including the extensive range of fabrics, leathers, woods, colors, and finishes.
If you want the last word in an ultra-exclusive Ferrari experience, the new center is open for business at 410 Park Avenue in New York City. The Tailor Made Center also offers the "standard" Ferrari Atelier service as well as displaying five cars and housing an owner's lounge. On display at the opening event were some special Ferraris, including a gorgeous black and gold Pista 488 and a yellow SF90 Stradale.