The mid-size sedan segment might not be dead just yet, but some of these sales figures make for grim reading.
It’s no secret the mid-size sedan segment is declining in the US. Ford has already signed a death warrant for all its sedans, with the recent shock announcement the company is killing off its entire car lineup apart from the Mustang and Focus Active by 2022 to focus on SUVs and pickup trucks. It comes as no surprise, then, that overall mid-size segment sales have fallen by 12.7 percent down to 412,667 units in Q1 2018 according to Carsalesbase via Carscoops.
Q4 2017 sales saw an even bigger drop, but it’s still a substantial decline. It’s a sign of the times, as consumers continue to favor bigger and more powerful SUVs and crossovers over fuel-efficient sedans. But despite the continuing decline of mid-size sedans, sales of the all-new Toyota Camry spiked in Q1 2018. Specifically, Toyota sold 24,638 Camry units in January, 30,865 in February, 35,264 in March and 29,848 in April. Sales for the Ford Fusion, on the other hand, fell by 15 percent, but we already know it will soon be discontinued. That leaves models like the Toyota Camry, Honda Accord, Nissan Altima and Chevrolet Malibu to represent the segment, but released sales figures aren’t looking good for these models.
In fact, the Toyota Camry and Subaru Outback were the only two models in the top 10 best-selling mid-sized cars to see any sales growth in Q1 2018. Sales for the Honda Accord have fallen by 12 percent, while the Kia Optima’s are down by 27 percent. The recently-facelifted Hyundai Sonata hasn’t caught on either, with sales down by 37 percent. Meanwhile, the Volkswagen Passat saw a sharp sales decline by nearly 50 percent thanks to crossovers cannibalizing its sales. Case in point: sales of the Subaru Legacy sedan were less than a quarter of those of its crossover sibling, the Outback. The mid-size sedan segment may not be dead yet, but these figures make for grim reading.