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Despite Trump’s Suggestion, Ford Will Not Build The Focus Active In The US

Industry News / 8 Comments

Removing the Focus Active probably won’t put much of a dent into Ford’s US sales.

When Ford first announced plans to pull out of the passenger car market in the US by killing off sedans and small cars like the Fusion and Fiesta, both the Mustang and the Chinese-built Focus Active hatchback were spared. Since then, Ford announced that the Focus Active will be axed in the US due to President Donald Trump Administration's tariffs on Chinese imports.

This decision incited Trump to suggest Ford build the small crossover in the US to avoid paying any import tariffs. '"Ford has abruptly killed a plan to sell a Chinese-made small vehicle in the U.S. because of the prospect of higher U.S. Tariffs." CNBC. This is just the beginning. This car can now be BUILT IN THE U.S.A. and Ford will pay no tariffs!' he proposed on Twitter.

Despite Trump's Tweet, Ford isn't planning to produce the Focus Active in America because there simply isn't a market for the niche model in the US. "It would not be profitable to build the Focus Active in the U.S. given an expected annual sales volume of fewer than 50,000 units and its competitive segment," Mike Levine, a spokesman for Ford, Tweeted in response to Trump, as reported by Automotive News.

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Pulling the low-volume Focus Active is unlikely to put a huge dent in Ford's US sales, however, since the automaker sells 2.5 million vehicles a year Stateside. It does, however, mean that the Mustang will be the only passenger car in Ford's US lineup once the Focus, Fiesta, Fusion, and Taurus finish production in America. The new Focus will still go on sale in Europe though, which sadly means we'll be deprived of the new Focus ST and RS.