Editorial

Did Ford Mess Up With The Pricing Of The Focus RS?

It costs much more than other performance vehicles.

Times havegotten very difficult for enthusiasts. Car prices have skyrocketed, which meansthat people who genuinely love cars have had to reach deeper into their walletsto get into an enjoyable vehicle. Take for instance Ford’s new Focus RS. The hothatch is equipped with the 2.3-liter EcoBoost engine from the Mustang that’sgood for 345 hp and the ability to get to 62 mph in 4.7 seconds. The price forall of this goodness is $35,730 without the destination fee. That’s a stealright? Well, we’re not quite sure anymore.

If you’re after purespeed for the same price, what’s wrong with the cheaper, more powerful FordMustang GT Fastback? The Mustang comes with a 435-hp 5.0-liter V8 that can getto 60 mph in 4.5 seconds. So the Mustang is quicker, more powerful and costs $32,395.If you crave the feeling of all-wheel drive, then what about the SubaruWRX STI? It may have less power, but it can still get to 60 mph in 4.8 secondsand costs $34,495, which is cheaper. Is it just us, or does the Focus RS seemlike not such a good deal anymore? This may be an archaic way to compare thesevehicles, but still. In Europe, the Focus RS greatly undercuts the Volkswagen Golf R and Honda Civic Type R.

But inthe US, the Focus RS and the Golf R cost roughly the same. We understand that enthusiastsin the US have been devoid of Focus’ with the RS badge, but that can’t be theonly reason as to why Ford has priced the vehicle so high. Yes, the Focus RS willhave cutting-edge technology, look like nothing else on the road and have the versatility only a hatchback can provide. But we can think of a few new cars that aregoing to be just as fun to drive everyday that cost far less. And don’t evenget us started about the options for $35K in the pre-owned market. At the end of the day, we’ll have to get our hands on a Focus RSto see if it’s worth it. But if you had $35K to spend on a vehicle, would you getthe Focus RS or something else?

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Ford Focus RS
Starting MSRP
$41,100
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