And the final production count is...
Tesla CEO Elon Musk is known for setting lofty goals, but not always managing to come through. One of his most ambitious was to crank up Model 3 production to 5,000 units per week by the end of June 2018. We’re now in the first week of July; was that goal achieved? According to Reuters, Tesla hit that milestone last week. Two unnamed sources at Tesla’s Fremont, California, factory claim the 5,000th car completed final quality checks at around 5 a.m. PDT Sunday morning. Okay, so a few hours late but close enough.
Musk reportedly also sent an email to employees stating the goal had been achieved and that he expects to produce 6,000 Model 3s per week next month. "I think we just became a real car company,” Musk wrote. Not only did Tesla make its Model 3 goal, but it also achieved another production milestone: 7,000 Model X and Model S units per week. In April, Tesla managed to build around 2,200 Model 3s per week, which clearly was not enough to meet customer demand and satisfy investors. While Tesla continues to lose money, spirits apparently remain high among assembly line workers. To meet its June production goal, Tesla set up a massive tent outside its main factory that housed yet another assembly line.
“It was pretty hectic,” said one worker who described the atmosphere as “all hands on deck.” There was reportedly a “mass celebration” when the 5,000th car rolled off the line. We’re expecting some sort of big announcement anytime from Musk himself, but the overall big question is this: can Tesla repeat this monthly output? (And when will the $35,000 Model 3 happen?) It barely achieved its goal this month. But for now Tesla deserves praise for hitting its goal. Let’s hope it’s something that can be sustained.