How one passionate car and BMW guy started his own world-class tuning shop.
Dinan has been improving the performance of BMWs since 1979, the year when company founder and namesake Steve Dinan started the business. He fell in love with cars at a very young age, and he later put himself through engineering school by working as an automotive technician. When he went to work on BMWs in 1977, he fell in love all over again. And he's never looked back.
Today, Dinan has become one of the best and most respected BMW aftermarket tuners in the world. BMW fans are more than likely quite familiar with it. But for anyone who's not, check out this great video showcasing both Steve Dinan and the passion for what it is he does.