Company uses crafty-artsy-organic-loving hipsters to promote 'FitKit' self-building.
Taking today's antics just a little too far, Honda put out this promotional video marketing its 'FitKit', a home-delivered kit containing hundreds of thousands of parts that allows car buyers to build their own Fit. The video features a couple that has its Ikea-style Honda delivered in boxes flown by drones, offering the chance to take a proactive, hands-on part in the manufacturing of their car. It's a bit over the top, but nicely done – notice the parts from the actual car all over the apartment.
Some of us will probably watch this video and think buying a car this way would be a great idea, just not with a Fit.