The company's CEO talks about future models.
The future of Italian automaker Maserati is a bit hazy at the moment. The brand just introduced its first ever SUV which will join its Ghibli and Quattroporte sedans. These models will receive minor updates later this year, and a Gran Turismo successor is rumored to be in the works. The Gran Turismo was launched in 2007, and Maserati CEO Harald Wester told Autocar that it "will go when it is 10 years old." We think the Gran Turismo has been ready for a replacement for a few years now. It already sells at only 40% of manufacturing capacity.
Maserati is currently in the design phase for the Gran Turismo's successor, and Wester says that this model will "not be to the same formula." This means that the convertible version may be discontinued because there isn't a demand for it in China. Maserati's plant in Modena, Italy, is currently used to build the carbon fiber Alfa Romeo 4C. In the past, Maserati has built the Alfa Romeo 8C, and the Enzo-based MC12. Speaking of the MC12, Wester told Autocar that Maserati "could do a limited edition, but not yet." Maserati only has 1,100 employees, which means that it could be flexible enough to handle a small project like a La Ferrari-based MC12 successor.
Of course a car like that would be a halo model, which would bring attention to the brand but not really move units in volume. To help increase profitability on its normal models, Maserati is going to try and increase the average transaction price. Wester thinks that his company is" selling [its] cars too cheaply." However, this change is set to come "over time" which is good as people may be pissed if Maseati started charging more for cars that just cannot seem to stop being recalled.