Do The Bugatti Chiron's Tech Features Justify The $2.9 Million Price Tag?


It sure has a lot of toys, but from the looks of it a good chunk of change goes into that gorgeous interior.

The first test drives of the Bugatti Chiron have come and gone and one by one, the resulting videos are emerging on YouTube ripe for the picking. We already saw the world’s first drive of the Chiron and would have preferred if Bugatti had allowed journalists to add a track component into the mix, but we understand why it didn’t. Like any good present, the Chiron must be unwrapped slowly in order to be savored. Now that the grand touring component of the test is done with, the tech is next.

As a car from a company founded by an Italian, owned by Germans, and built in France, there’s no question that the multifaceted machine was going to have multiple levels of complexity, and we see that inside the cabin and its technology. Tim Stevens of Roadshow starts with the center console.

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No radio is found here, just comfort and HVAC controls, which can then be toggled over to a second function depending on what the car is being used for. When not using the Chiron as a grand tourer, the center console screens can be used to display pertinent performance information including turbocharger pressure and oil temperature. The diamond tweeters can play whatever the driver desires, changed by steering wheel-mounted buttons, while the two circular buttons located where Ferrari places its famous Manettino drive mode selector are used to toggle through the different drive settings and can even raise or lower the car. Yes, we’re just as sad that we can’t afford one of these because while the technology looks great, that interior is what's to die for.