Sports Car

Dodge Announces Genuinely Impressive Customization Program For The Viper

Thanks, Dodge!

We are rapidly reaching the point where there will no longer be any such thing as a “standard” supercar anymore. Bespoke programs are all the rage, and while the new Viper GTC customization program isn't on the level of companies like Rolls-Royce, it is unheard of in this price range. The GTC is priced at $94,995, sharing both a price and equipment level with the GT. But GTC buyers will be able to choose between 8,000 paint colors.

It doesn't stop at the paint either, there are 24,000 different stripe patterns, 10 wheel options, 16 interior trims and six aero packages. That's a total of 25 million possible combinations. Not only is this a surprising thing to find on a sub-$100,000 car, but Dodge is even offering this whole program at no additional cost. SVT CEO Tim Kuniskis has said that the program won't allow unsafe cars, such as those with aerodynamically mismatched components, but in what is one of the all-time great car company executive quotes he did say “We'll let 'em build some ugly cars!”

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Dodge Viper Coupe
Starting MSRP
$87,895