Well, kind of.
It’s apparently the hip thing to do these days with popular cars – turn them into Lego sets. And now Dodge and Lego have teamed up with the 2018 Challenger SRT Demon and the 1970 Dodge Charger R/T sets, both part of the Lego Speed Champions series. The marketing campaign is actually quite big, consisting of a new 30-second TV commercial, called "Metamorphosis”, along with utilizing other social media outlets, specifically Instagram, Twitter, and Facebook. The new Lego sets do their best to replicate the real deals.
For example, the Challenger SRT Demon features two sets of wheel rims with rubber tires, rear spoiler, dual exhaust, authentic design details, and even decorative stickers. The Charger R/T comes with a removable supercharger, translucent light-style elements, and an alternate engine cover.
Both sets also include mini figure drivers and a race marshal. Both sets are sold separately and go on sale shortly and Dodge will even offer a limited number directly from its official website. Pricing for each set has yet to be announced but the currently on sale Lego Speed Champions Mercedes-AMG GT3 costs about $20, while the Aston Martin DB5 (complete with an injection seat) retails for $150. Neither price is hard for most adults to afford, but the typical 10-year-old will have to shovel a few driveways this winter to earn the necessary dough.
"We know that many of our Dodge//SRT enthusiasts become fans of the brand at an early age, and like me, also grow up building Lego vehicles that we dream of one day driving on the road,” said Steve Beahm, Head of FCA’s Passenger Car Brands. "With the new Speed Champions set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T, our youngest fans can now build and jump into the ‘driver’s’ seat of two of their ultimate fantasy muscle cars.”