FCA revives another retro shade from its back catalog.
While some automakers are streamlining their lineups to more efficiently fulfill orders, Fiat Chrysler is bucking the trend by digging into its back catalog to expand its range of colors once again. This time it's Sublime that's been revived for versions of both the Charger and Challenger.
The bright shade of lime green dates back to 1970, when Dodge first rolled it out across its entire lineup (save for the Polara and Monaco). It briefly brought the color back in 2007 for a limited-edition Charger R/T Daytona, on the 2015 Challenger, and the 2017 Ram 1500 Sport.
Now it's adding Sublime back into the lineup, reaching the Charger Scat Pack and SRT Hellcat as well as Widebody versions of the the Challenger for the first time.
"Our Dodge/SRT muscle cars give our customers what they want, an incredibly wide variety of performance models and high-impact color options," said Dodge/SRT chief Steve Beahm. "By bringing back a high-impact color like Sublime across the 2019 Challenger and Charger lineups, we're continuing to give our enthusiast customers another way to make their muscle cars even more unique when they showcase the legendary Dodge performance attitude." Order books open in February as the color marks its return at the Chicago Auto Show.
Sublime isn't the only bright shade that FCA's dug out from the dustbin of history in recent years. It's similarly revived such choices as B5 Blue, Go Mango, F8 Green, Plum Crazy and TorRed.
All told, and depending on trim levels, the Charger and Challenger will now be available for the 2019 model year in 14 exterior colors. Along with those revived shades, customers can get their muscle cars in Destroyer Grey, Granite Crystal, IndiGo Blue, Maximum Steel, Octane Red, Pitch Black, Triple Nickel and White Knuckle. (Yellow Jacket was available previously but is no longer offered on the Challenger.)