Sedan sales are down overall. Not so for the Charger.
Ford and GM have made their decisions regarding the future of sedans. Mainly, there isn't much of one, at least that's what their respective consumer data indicates. Perhaps this is true. Or, it's just that neither was offering the type of sedan people want to buy. Just ask Dodge. Unlike the sedan segment as a whole, sales of the 2019 Dodge Charger were up for the first six months of this year, at least when compared to previous years. What's the secret? Automotive News recently chatted with Dodge brand manager Kevin Hellman who offered some interesting insight on the matter.
"The Charger is unique. It's a sedan, but it's also a muscle car. It does so many things well. It can reach so many different people. And it has personality," Hellman very correctly pointed out. As for other sedans, well, they "don't have personality – they're easily replaced. They're easily switched out for a [utility vehicle]. There's nothing else like a Charger. How many other purple sedans do you see out there that look really good?"
Another key factor to the Charger's continued and recent success is that Dodge just gave it some much-needed attention by way of the Charger Widebody.
"The biggest thing is getting more rubber to our customers because of the higher horsepower and more traction. That's goal No. 1," Hellman continued. "Other than the additional performance that we've added in terms of getting the grip to the ground, the car looks beautiful, too. It's a nice little refresh to the car and some much-needed love for the Charger Hellcat." Even non-Hellcat Chargers look great, so it's not like buyers need to have nearly $70,000 on hand to drive something that looks pretty badass.
The $30,000 base model Chargers, paired to the 3.6-liter Pentastar V6, looks way better than, say, the outgoing Ford Fusion and Chevrolet Impala. The Nissan Maxima, once dubbed the "four-door sport sedan" doesn't have anything close to the Charger's personality. Plus, the Charger is built on a rear-wheel-drive platform. Up your budget to about $37,000 and you can get the Hemi-powered Charger R/T.
Perhaps the muscle sedan is the key to long-term sedan survival.
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