The new sleigh is called the Redeye Express.
While other automakers were busy revealing their new models at the 2018 Los Angeles Auto Show, Dodge didn't have anything fresh to display. However, something interesting caught our eye on its stand: the Redeye Express, a Dodge Challenger Hellcat converted to look like Santa's Sleigh.
If you've been watching television lately, you've probably noticed a series of Dodge commercials titled 'Jolly Fast Man,' which feature the Redeye Express. We assumed the car was simply a computer rendering or a scale model built for the commercial but we were pleasantly surprised to find out Dodge had actually gone and built it.
The seven-part ad campaign features testimony from Santa, Mrs. Claus, the elves, and even the reindeer talking about how they went about transforming the sleigh into a Hellcat-powered beast. There are plenty of hilarious jokes in there, including an explanation for why Santa is now played by former wrestling star Bill Goldberg. "After driving my first Dodge muscle car, I was inspired to lose my bowl of jelly. Which means I need a new ride to match my new shredded bod," said Santa.
Santa also jokes about converting the sleight from reindeer power to horsepower by dropping in the Hellcat's 797 horsepower supercharged V8 and demoting the reindeer to the mail room. The elves even comment "Santa insisted on performance tuned dual exhaust on his new sleigh, I was worried it was going to wake up the kids," as the roar of the exhaust deafens them. "But honestly, I can't hear anything now, so I think we're good!"
Along with the ad campaign, Dodge will sell Hellcat-branded merchandise for the Christmas season on its website. Dodge even added reindeer antlers to the Hellcat's emblem to create a new festive design. If you're a big Dodge enthusiast, perhaps you'll want to wear an ugly sweater with the Hellcat logo on it for your next holiday party.
The Redeye Express is currently on display at the 2018 LA Auto Show and we hope it will make the rounds at other auto shows.