Sales

Dodge is Desperate to Sell Vipers; Slashes Price

This is what happens when no-one buys your car.

You could say Dodge has a bit of a problem regarding the SRT Viper. It’s a fantastic high-performance supercar and all, but it’s not exactly the easiest car to live with on a day-to-day basis. Those who can afford the base price of just over $100,000 also shop around for the competition, namely the Chevrolet Corvette Stingray and even the Porsche 911. Both are much better daily drivers. The Viper is for a certain type of enthusiast, and apparently there aren’t many of them around.

Automotive News is reporting that in order to combat the dwindling sales, Dodge will cut the sticker price by $15,000 for more than 600 unsold Vipers sitting on dealer lots. And it’s not stopping there. The automaker will also offer $15,000 coupons to those who just bought a Viper in the last year or so to trade theirs in for a new one, or even to buy a second one. In what could be another sign of trouble for the Viper, Dodge is temporarily suspending production of the high-end GTS and TA trims. In their place is the new GT trim designed to include the most popular features Viper customers want. Will these incentives be enough to sell more of Dodge’s halo car? Hopefully so.

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