Five special edition SRT Hellcat Redeye models will go to new homes.
Dodge is excited about hitting its goal of selling over 500 million horsepower this year. Following the incentive program of giving customers $10 off for each horsepower, Dodge has decided another promotion is in order. As a "thank you" from the carmaker, there's a chance for five people to win a special-edition TorRed Challenger SRT Hellcat Redeye.
The competition is to be spread across five weeks, one for every 100,000,000 horsepower, with five questions to answer correctly in order to win five Challengers. Pro wrestler and amateur petrolhead Bill Goldberg will present each question on Tuesdays at 8 am Eastern Time.
"At Dodge, we know that no matter how much horsepower you have, a little more can't hurt. So we're giving all our loyal fans an opportunity to get one of our highest horsepower Challenger models for free," said FCA's Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars for Dodge, SRT, Chrysler and FIAT. "Unfortunately, there isn't really any such thing as free horsepower, so these five lucky Dodge fans will have to earn their way in by answering a horsepower question. Ok, the questions are ridiculously difficult, but it is a free Challenger SRT Hellcat Redeye, and we'll help you along the way."
That help along the way will be in the form of a clue per day being hidden in the form of hidden hashtags in images across Dodge's Instagram and Twitter feeds. The questions will be delivered in multiple-choice format, and the clues will help narrow down the answers. Given that promotional competitions don't tend to be that hard, it'll be interesting to see how many gearheads will actually need those clues.
The questions will appear on Dodge's website every Tuesday, beginning November 5, so set a reminder. Spreading a competition out over weeks usually thins the pack, and you'll have to play to have a chance of winning.