Despite the recent rumors, SRT chief Ralph Gilles has declared that the Dodge brand won't be dropped.
There have been a few rumors going around as of late claiming that Fiat is considering a plan to kill of its Dodge brand in the near future, perhaps as early as 2016. Hogwash, according SRT chief Ralph Gilles. While on a trip to meet with member of the Viper Club in Europe, Gilles responded on Instagram to the rumors, claiming that "all rumors, Dodge is here to stay! It may get more focused going forward but not killed!" With that sigh of relief, Gilles’s claim about the brand becoming more focused probably refers to the upcoming deaths of the Grand Caravan and Durango.
We’ve known that each of those models’ days are numbered for some time now, but the idea that Dodge could be given the axe entirely took us by surprise. Instead, it appears that Dodge will become car or car-based only, meaning crossover models like the Journey and its eventual replacement will live on. The Durango won’t be needed much longer due to a new Jeep that’ll be larger than the Grand Cherokee. The Grand Caravan, surprisingly, doesn’t sell quite as well when compared to its twin, the Chrysler Town & Country, in terms of profit margins.