Watch all three right here before Sunday's big game.
Some people only watch the Super Bowl at half time for – what else – the commercials. Hey, not everyone digs football and that’s okay, but there’s typically something for everyone with the commercials. Many of them have gone on to achieve almost epic status and no other automaker better understands that than Fiat Chrysler. In the past, FCA recruited the likes of Eminem and Clint Eastwood to star in its Super Bowl commercials and the results speak for themselves.
For Super Bowl LIII where the Los Angeles Rams will be facing the New England Patriots, FCA will be airing three commercials, one each for Dodge, Jeep, and Ram. Fortunately, you don’t have to wait until Monday night to see them. All three are posted below.
First up is the Dodge commercial, titled "The Devil Went Down to Georgia”, which makes sense because the game is being played in Atlanta, Georgia. And what else makes sense? The fact that it features the Dodge Challenger SRT Hellcat doing all sorts of naughty stuff. The 717-hp muscle car is joined by the also nuts Challenger R/T Scat Pack 1320 and the Durango SRT. You seriously thought Dodge would feature the Grand Caravan and the Journey in a commercial like this? Please.
Of course the all-new Jeep Gladiator was going to be front and center. After years without having a pickup truck to sell, the Gladiator makes its triumphant return and Jeep celebrates this by crushing an old one. Yeah, seriously. And we gotta admit, the final product turned out pretty darn cool (both the truck and the commercial). Still, we didn’t really like seeing the old truck getting crushed.
Last but not least is Ram. Titled "Can’t Remember”, it features a pair of cowboys who can’t remember what products the Super Bowl commercials are actually trying to sell. During their minute or so long conversation, they unknowingly come to a good solution for advertisers. Clever. Somehow we doubt this will cause any controversy like last year's Ram commercial did.