The new paint option is called "Sinamon Stick". We think that's apt.
Cinnamon Challenge survivors may want to sit this one out.
FCA's muscle car lineup is getting a fresh new coat of paint dubbed "Sinamon Stick", which is available to order on the 2020 Dodge Charger and 2020 Dodge Challenger this month, on all trim levels. From the most basic of Dodge Charger SXTs, to the cream-of-the-crop Challenger SRT Hellcat Redeye, the spicy new hue will be available as an option.
The color is one of three hues that fans voted into being at the Spring Festival of LX in Southern California, along with a frigid blue paint color named "Frostbite", and a dark plum purple dubbed "Hellraisin" - originally "Black Eye", before FCA changed the name for obvious reasons.
Sinamon Stick will also be available on the 2020 Chrysler 300, although we don't yet have a picture of what that will look like.
Updating the exterior color palette is just one of the ways that FCA keeps its LX-based cars - the Dodge Charger, Dodge Challenger, and Chrysler 300 - fresh and desirable, despite their age. All three cars in their current forms go back to 2008 or earlier, with the Chrysler 300 being the oldest at 15 years. That's an eternity, given that the average passenger car life cycle is around six to eight years.
But maintaining the devotion of enthusiasts is a game that Fiat Chrysler plays well, with constant tweaks, special-edition models, and a "give the people what they want" attitude. Testing out new colors with fans at enthusiast events like the Spring Fest of LX is a prime example.
FCA's punchy, red-orange Sinamon Stick exterior paint is an excellent addition to the muscle car color palette, and its name is great, fitting right in with other mischievous Mopar monikers like "Hellcat", "Demon", and the new "Hellraisin". Look for it soon in a showroom near you.