There's something charming about elderly people, especially the type of elderly person that shares their wisdom with you without mincing words. Using its own 100 years of history as a basis for launching the 2015 Challenger, Dodge gathers a few other 100-year-olds and asks them to share the wisdom they've pickup up in a century of living. Most relevant to the Challenger's cause are "don't be a sissy", "raise hell", "be a bad boy" and most importantly – "put the pedal to the metal".
Check out Dodge's elderly friends and their centennial wisdom in this awesome commercial: