Company gathers advice from centennials and says it 'doesn't forget where it came from'.
There's something charming about elderly people, especially the type of elderly person that shares their wisdom with you without mincing words. Using its own 100 years of history as a basis for launching the 2015 Challenger, Dodge gathers a few other 100-year-olds and asks them to share the wisdom they've pickup up in a century of living. Most relevant to the Challenger's cause are "don't be a sissy", "raise hell", "be a bad boy" and most importantly – "put the pedal to the metal".
Check out Dodge's elderly friends and their centennial wisdom in this awesome commercial: