Company gathers advice from centennials and says it 'doesn't forget where it came from'.
There’s something charming about elderly people, especiallythe type of elderly person that shares their wisdom with you without mincingwords. Using its own 100 years of history as a basis for launching the 2015Challenger, Dodge gathers a few other 100-year-olds and asks them to share thewisdom they've pickup up in a century of living. Most relevant to theChallenger’s cause are “don’t be a sissy”, “raise hell”, “be a bad boy” andmost importantly – “put the pedal to the metal”.
Check out Dodge’s elderly friends and their centennialwisdom in this awesome commercial: