And then there was silence.
When it comes to the world of cars, certain countries are best known for producing certain types of cars. The Italians for example are known for building supercars such as the Lamborghini Aventador and Ferrari Enzo. America on the other hand is known for building cars that go very fast in a straight line. We are of course talking about muscle cars. An area that Dodge has excelled at for decades with models such as the Challenger SRT Hellcat. However, Tim Kuniskis, head of Dodge, believes that the future of muscle cars lies with EVs, and he makes a pretty good case.
The V8 muscle car has been thriving for well over half a century and has come to play a significant role in American popular culture, but Dodge CEO Tim Kuniskis is well aware of the worldwide shift to electric cars and sees this not as a threat, but as an opportunity.
"The days of an iron block supercharged 6.2-liter V8 are numbered," he told reporters during a recent interview. "They're absolutely numbered because of all the compliance costs. But the performance that those vehicles generate is not numbered."
This comes from the man who introduced the world to the massively powerful Dodge Hellcat Challenger in 2014.
Kuniskis believes that the golden age of the American muscle car isn't behind us, but still lies ahead: "The whole world is going to shift to electrification, right? The whole world's going to get there and when it does, the price point of that technology is going to come down, and … the crazy people are going to take the electrification that has now become accessible from a price point and make that performance-based instead of economy-based."
Currently, Dodge does not offer any all-electric or plug-in hybrid vehicles, but Kuniskis reminds us that with so many brands under the Stellantis umbrella (Dodge's parent company), including Jeep and Chrysler, Dodge will still be able to focus on delivering performance products without much compromise.