FCA

Dodge Viper Plant To Keep Living On

Conner Avenue Assembly will now house 400 historic vehicles.

Fiat Chrysler Automobiles said it will transform the Dodge Viper’s former production site into a showcase for the company’s historic vehicles. The final Viper rolled off the line at Conner Street Assembly last April, as updated safety regulations made it impossible to keep the low-volume supercar in production. The site will be renamed the Conner Center and will become an internal meeting and display space for nearly 400 concept and historical vehicles the company currently houses in several locations around Detroit.

Considering the site’s relatively tiny 400,000-square-foot size, many had expected FCA to simply board up the building until it could be sold. Unfortunately, the company also said that much like GM’s Heritage Center, the collection won’t be open to the public. Of the available floor space at the former plant, approximately 77,000 will be dedicated to displaying vehicles such as the 1902 Rambler, the 1924 Chrysler Touring, and countless Viper concepts and racecars. The administrative offices will be converted into nearly 22,000 square feet of meeting space.

“With a storied history of its own, the Conner Avenue facility is an ideal location to showcase the vehicles that have sustained the Company for more than 92 years,” said Brandt Rosenbusch, manager, Historical Services. “We are proud of our history and have been working diligently in the daily care and restoration of these important vehicles. This move will allow us to house all of our collection under one roof and have the space to share that history with our employees.” FCA will also be hosting an auction to benefit United Way for Southeastern Michigan.

On offer are over 1,800 unique Dodge Viper items, including eight signed hoods; more than 500 pieces of art, prints, signage and posters; and an assortment of Viper merchandise from key chains to apparel to coffee mugs. The auction will go live on March 21 and will run through April 13, if you’re interested.

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