This is the news we've been waiting for.
Dodge has made no secret of its plans to launch an all-electric muscle car in 2024. The current Dodge Challenger and Charger will remain in production for now, brand CEO Tim Kuniskis recently clarified both internal combustion and all-electric vehicles will be sold side-by-side for many more years. The transition to battery electrics won't happen overnight or from one year to the next. A plug-in hybrid model will arrive in 2022, for example. But before any new production model arrives, there's typically a concept version that heavily previews the design and technologies.
Automotive News reports that Kuniskis has further confirmed that a concept version of that upcoming EV muscle car will debut next year.
"We hope that we draw a different type of consumer, and keep the consumer that we have today," he said. "That's very important to us, and that's why we want to get our concept car out next year and explain to people exactly what we're going to do. When things go into an electrified environment, we want to explain to people: Dodge muscle car first. And, by the way, it happens to have electrification to make it better."
The executive didn't reveal any details surrounding the concept itself, but we expect it'll be clearly identifiable as a Dodge muscle car. The styling of the Challenger and Charger, particularly the former, is endearing to millions of fans.
The reborn Challenger was launched for 2008 and has aged incredibly well over the year. Very little has changed on the outside though Dodge has managed to keep things fresh with regular updates which have included a heavily revamped interior, a widebody exterior, and, of course, the introduction of the 707 horsepower Hellcat V8 engine. There have also been special niche versions like the Demon.
Kuniskis is fully confident full-on electrification can deliver the muscle car performance goods. That's what instant torque is for. But it's clear he understands the greatest challenge will be converting the V8 faithful.