Or does it just not look enough like a Lamborghini?
To many Lamborghini fans, the Urus was a complete and total break from tradition. And that wasn't just because it was the automaker's second SUV after the extremely rare Lamborghini LM002 of the late 80s and early 90s, or even because it featured a twin-turbo V8. No, it had to do with the fact that Sant'Agata Bolognese added styling cues from its current supercars onto the Urus' body, which hardly looked like it was properly shaped to receive them in the first place.
Given that the Urus rides on the Volkswagen Group's MLB evo platform, which is shared with the Audi Q7 and Bentley Bentayga, it's not like Lamborghini's design team had much flexibility to shape the Urus the way they wanted to, so they went ahead and improvised.
But unlike AMG or Alfa Romeo did with their SUVs, Lamborghini seems to have gone overboard, adding too many tacky styling cues that one designer, Kleber Silva, a regular whose work we see often, though it reminded them of a Chevrolet Corvette.
In order to put the same image in our minds and ruin the Urus for us, they've gone ahead and rendered up what that might look like. The changes are subtle, but the Urus' overly-aggressive shape and the Corvette's inherent abundance of testosterone help complete the look, making it appear that both cars were spawned with similar design philosophies in mind despite one being a two-door sports car and the other being a heavy sports-oriented SUV.
Trading the Urus' Y-shaped headlights for the Corvette's boomerang-style lamps was easy enough, and all Silva had to do after that was to swap the Lamborghini logo for the 'Vette's double flag crest, straighten the hood opening, add the Chevy's hood creases and vents, and blackout a section of the hood.
Moving rear there are blacked-out wheels with red calipers and Corvette regalia on each, traditional Z06 side vents placed behind the rear wheels, and the Chevy's iconic quad taillight setup rather than the Urus' Y-shaped units. Seeing the Urus dressed up like a Chevy does, however, highlight one area where Lamborghini designers got the Urus right: its radical wedge-shaped body and styling elements sharpened to match. Combined, they help our eyes confirm that this design play is still a Lamborghini through and through.