There's no going back to the old boring ways.
Earlier this month, Lexus revealed its latest concept at Geneva, the LF-SA. Although Lexus denies it, this concept seems to indicate an intention to build a Mini and Audi A1 rival at some point. And yes, it very much has love it or outright despise it styling. In fact, that’s pretty much the new design philosophy in general. Not a fan of it? Too bad, because according to Lexus’s European chief, Alain Uyttenhoven, that radical look isn’t going anywhere. "We’re 25 years old now," stated Uyttenhoven.
“And I’d call that the end of puberty. We’re about to become a grown-up company." That Darth Vader-like look is very much a part of growing up. “Take the NX. It’s probably our most polarizing model, but we have 80% conquest with it, and people say they’re coming to the car because of the design. And that’s the point: design is one of the main reasons why people switch from one brand to another.” Point being is that that bold look is working. Lexus doesn’t too much care about old customers; it wants new and young ones. “In the past we’ve been champions of loyalty,” Uyttenhoven continued. “But if we want to grow…then we’ll have to get customers from other people. That’s why we’re happy with the new design direction.”