Don't Like The New Land Rover Defender? Here's The Alternative

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The INEOS Grenadier will start rolling out of Wales under BMW power in 2021.

Before rolling out the new Defender, Land Rover retired the old one. But that doesn't mean the old style of Defender is disappearing altogether.

Though negotiations to acquire the old design from Land Rover didn't pan out, the new automotive division of the INEOS chemical company is going ahead with plans to build its own old-school off-roader. And now we know not only where it will be built, but what it will be called, too. After more than 6,000 votes were tabulated online, the vehicle will now be sold as the INEOS Grenadier.

Land Rover
Land Rover
Land Rover

The name is taken from the pub in which the project was conceived by INEOS chairman Sir Jim Ratcliffe and company, shared with a type of 17th-century soldier and derived from the hand-thrown explosives they used.

With the nameplate established, INEOS Automotive has also revealed its plans to build a new assembly plant in Wales at Bridgend – just half an hour northwest from St Athan where Aston Martin has built its new factory. Toyota also has an engine plant in Deeside, much farther north in Wales. INEOS' new site will put together the chassis and bodies coming in from its also-new plant in Portugal, with engines supplied by BMW.

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INEOS
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INEOS

"We have looked long and hard at possible manufacturing locations for Grenadier across the world with lots of good options to choose from," said chairman Ratcliffe. "The decision to build in the UK is a significant expression of confidence in British manufacturing, which has always been at the heart of what INEOS stands for."

Production of the INEOS Grenadier is scheduled to commence in 2021 with a core group of 200 employees before expanding the headcount to as many as 500 in the subsequent years. "In the months ahead, we look forward to sharing more information about the Grenadier," added INEOS Automotive's new CEO Dirk Heilmann.

Land Rover
Land Rover
Land Rover
Land Rover
Land Rover
Land Rover
Land Rover

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