A new trademark filing suggests GM has a cool new interior feature in the works.
Just this week we came up with an idea for downloadable digital gauge clusters that would allow customers to view retro styles from classic vehicles. We thought the 2022 Chevrolet Corvette Stingray Coupe would be a perfect candidate for such a feature because it could digitally emulate the gauges from the C4 Corvette. As it turns out, this concept could become a reality according to a recent trademark filing from General Motors.
On November 10, 2021, GM filed a trademark for the term "DASHPAPER" with the USPTO. The filing covers "downloadable digital graphics for in-vehicle displays." Doesn't that sound a lot like our idea? We sure hope so.
We aren't taking too much credit here, since GM's patent filing predates our idea by over a month. However, we would be thrilled if Dashpaper ends up being what we imagined. The trademark verbiage is fairly vague, so there's a chance GM has other intentions with this feature that have nothing to do with gauges. Of course, there's also a chance the filing goes nowhere and never reaches a production vehicle.
GM vehicles already offer a suite of useful features under the GM Marketplace app suite, including Reese's Book Club for audiobooks and Yelp for restaurant reservations. Being able to download new icons, menu themes, and gauge designs could be the latest addition for GM Marketplace.
After the Corvette, luxury models like the 2022 Cadillac Escalade have the most to gain from the Dashpaper feature. The Escalade has over 38 inches of curved OLED displays, which could easily mimic beautiful gauges and themes from mid-century Cadillac models. With more electric vehicles arriving next year like the Cadillac Lyriq, we imagine the number of vehicles with digital gauge clusters and large infotainment screens increasing. We'll be curious to see if/when the Dashpaper name arrives on a production GM model.