Even Rob Lowe as Number Two joins the fun.
Ev-il is back for good, at least that's what GM is saying. The automaker has just released two teasers for its upcoming commercial that will air sometime during this Sunday's (February 13) big game, Super Bowl LVI, featuring the Cincinnati Bengals and Los Angeles Rams. The teasers star none other than Mike Meyers as Dr. Evil, a character that first appears in the original Austin Powers movie 25 years ago (yes, it's been that long!). He played the character again in the film's two sequels.
Rob Lowe, who played a younger version of Dr. Evil's not quite as ev-il second-in-command, Number Two, is also expected to appear in the commercial. Lowe released a separate teaser video on his official Instagram account. Both videos end with the GM logo and the "everybody in" tagline.
We can't imagine this commercial being used for anything other than promoting the automaker's electrified future. The Chevy Silverado EV, Cadillac Lyriq, and GMC Hummer EV are just the first three BEVs to debut and go on sale. Come 2024, the Blazer and Equinox EVs will go on sale. GM, which recently announced a $7 billion investment in new battery plants in its home state of Michigan, is aiming for an all-electric global vehicle lineup no later than 2035. How Dr. Evil and Number Two will factor into the commercial remains a mystery.
But one thing is for certain: "Evil is back for good." Now, we highly doubt GM is about to mount a laser on top of a Hummer (though that'd be cool), but getting car buyers prepped for what's to come is critical.
GM CEO Mary Barra has gone on record several times stating that demand for EVs will significantly increase in the coming few years - and GM will be ready. GM isn't the only automaker with Super Bowl commercials coming this Sunday.
Mercedes-Benz, Kia, and Nissan have already released teasers and full-length videos for their respective commercials. Mercedes got Arnold Schwarzenegger to play Zeus while Nissan hired Eugene Levy to promote the new Z sports car and Ariya EV while Kia's features a robotic dog searching for a home with the help of an EV6. Stay tuned for what GM has in store and, if we're lucky, the commercial will arrive before Sunday.