Cullinan

Segment
SUV

There seem to be two main groups of Rolls-Royce owners. Both are offensively wealthy, of course, but whereas some customers prefer a subtle, classically restrained Rolls specification with a few exotic materials thrown in for good measure, others prefer their Cullinans and Phantoms to look a lot angrier. Rapper Drake definitely falls into the second category, as his custom Rolls-Royces have proved in the past. The music star is at it again and has turned to luxury brand Chrome Hearts to help him create a thoroughly blinged-out version of the Cullinan.

As you can see, this particular Cullinan is about as subtle as a bazooka. Some of the immediately obvious changes are the shiny chrome wheels, the blue lighting in front, and an interior that looks like the inside of an underground and distinctly Gothic tattoo studio. Look more closely and some darker themes emerge.

For instance, the iconic Spirit of Ecstasy statuette has been replaced by three cemetery cross ornaments. There are more crosses to be found throughout the moody cabin, with diamond-stitched leather covering the seats, door panels, and dashboard. Those wheels hide another feature you won't find on a stock Rolls: Gothic script that spells out everyone's favorite F-word followed by "You". Probably not the ideal vehicle for the school run, then.

According to Robb Report, you can also find the artist's name stitched into the sun visor and a bespoke key holder. It took no less than a year for this Cullinan to receive its makeover and it allegedly forms part of the buildup to the release of Drake's next album.

While the overall look is certainly aggressive and on-brand for Drake, most would probably find it too polarizing. Then again, this is a one-of-one Cullinan so it's not as if you'll be able to go out and buy one anyway. Even if we had the cash, we'd politely give this one a skip.