DB11 Coupe

Segment
Coupe

Last September we learned that Dyson, maker of those expensive but impressive vacuum cleaners and other devices, had recruited Aston Martin's now former Director of Product, Ian Minards, for a similar position. Minards had been with Aston Martin for nearly 20 years, so his departure was surprising. And now, Bloomberg is reporting that Dyson has poached yet another Aston Martin executive, David Wyer, who served as the carmaker's director of purchasing. He too had been a career AM guy, with 22 years under his belt.

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What does this all mean? Is Dyson out to build an electric car? Seems so. Early in 2016 we reported that Dyson had received 174 million pounds in British taxpayer money to help fund a new EV project that will supposedly create over 500 jobs, mainly in engineering. Back in 2015, Dyson bought battery startup Sakti3 for $90 million, and then pledged to spend an additional 1 billion pounds on battery development. It is also in the process of building a 517-acre R&D campus in the English countryside specifically for battery development, robotics and even artificial intelligence. If none of that information convinces you about Dyson's EV plans, then this ought to: Last January it hired a guy named Ricardo Reyes, former top spokesman for Tesla.

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