Plans to build largest consumer vacuum cleaners instead are unconfirmed.
The British company famous for its revolutionary and high-end vacuum cleaners has scrapped plans to manufacture its own electric car. Billionaire inventor James Dyson promised that it would stand apart from other electric vehicles through its design and technology methods but, alas, it's not to be.
Dyson was aiming to have a large premium crossover-style electric sedan along the lines of Tesla's Model X ready to enter production in 2021. It was last reported that Dyson had committed over $3 billion towards the technology and overall car project and had a working version of the car it was planning to produce it at a new factory in Singapore.
Dyson confirmed the end of the project in an email to his staff, saying that the team "has developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies. However, though we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable."
The bottom line appears to be that Dyson has missed the window for a newcomer to jump into the electric vehicle game. According to various reports, Dyson's board had an eye on the issues generating a profit that start-ups like Tesla and Nio are facing while also watching how quickly established automakers are now moving into the electric vehicle market.
This likely doesn't leave the project as a complete failure though. Dysan also said: "Our battery will benefit Dyson in a profound way and take us in exciting new directions. In summary, our investment appetite is undiminished and we will continue to deepen our roots in both the UK and Singapore."
According to the company, it remains committed to its massive investment and will continue to develop the technology and intellectual property that was planned for the car. Robotics and new manufacturing techniques are part of that, but the most important aspect will be Dyson's solid-state battery.