Get ready for all-new, 100 percent Italian (electrified) models.
Maserati's parent company, FCA, last year announced plans for 13 completely new or significantly updated vehicles that will be built entirely in Italy. Alfa Romeo and Fiat are part of the plans as well, and today Maserati revealed its part. The Italian marque has announced its new innovation plan that not only involves electrification but autonomous driving tech as well. First off, Maserati makes clear all of its new models will be 100 percent Italian as production will take place at three plants across the country.
All new vehicles will adopt hybrid and battery electric propulsion systems, though Maserati stresses its high-performance DNA and spirit will continue on, even with future all-electric models, which will "combined traditional highly appreciated Maserati driving dynamics together with next-generation battery-electric technology."
As for autonomous driving, new Maseratis, as well as updated current models, will feature Level 2 self-driving, which is mainly limited to the highway. Level 3, which will come at a later date, is considered hands-off and closer to full autonomy. Beginning next year, the Maserati Ghibli will become the first model to be electrified with a hybrid propulsion system.
However, the first completely new Maserati with electrification will be a sports car, which we hope will be the production version of the Alfieri concept, though the automaker has not confirmed this. What is confirmed is that it'll be produced at its Modena plant where major upgrades are already underway to accommodate electric powertrains.
The third new vehicle will be an unnamed SUV packed with "innovative technologies" and will be built at a new 800 million euro production line in Cassino. It too will be electrified and the first examples will begin production by 2021.
Maserati also confirms the GranTurismo and GranCabrio will not only remain part of the future lineup but "will herald the full electrification era for Maserati." Both will be completely redesigned as pure EVs. Production is slated to take place in Turin, which is also receiving an 800 million euro investment.
The Levante and Quattroporte, meanwhile, are not going anywhere and will regularly be improved, though exact details were not given. Modena will remain Maserati's headquarters and will also be the location of a new paint shop where customers can watch their new cars being painted. And speaking of customers, Maserati is also creating an all-new customization program for "a one-of-a-kind level of exclusivity." Modena will also house a dedicated workshop for these projects.