The Ram Revolution is coming... sort of.
Ram's upcoming electric pickup truck may have a name: trademark filings discovered by CarBuzz filed by FCA US LLC with the United States Patent and Trademark Office indicate the new pickup will be called the Ram 1500 REV.
Ram's much-anticipated electric pickup truck will debut next month at CES in Las Vegas, but only in concept form. We thought the 2024 Ram 1500 EV would use the name Ram Revolution, but it turns out that was just a name for the marking campaign leading up to the truck's reveal. If a new trademark filing is to be believed though, the actual name might not be far off.
The trademark was filed on December 23, 2022 under the categories of land vehicles, namely, passenger trucks. It's pretty clear what Ram intends for this trademark based on the category, but as always, trademarks are not always guaranteed to be predictive. REV is a pretty simple but effective name that could differentiate Ram's electric option from the Ford F-150 Lightning and Chevrolet Silverado EV.
Not only does REV use the same starting letters as revolution, but it may also refer to the previously confirmed range extender version. Battery electric vehicles and plug-in hybrids are abbreviated as BEVs and PHEVs respectively, while range extenders have several accepted abbreviations, including EREV (extended-range electric vehicle), REEV (range-extended electric vehicle), BEVx (range-extended battery-electric vehicle), or REX (range extender).
Ram could potentially create its own nomenclature for the 1500 EV, thus setting it apart from other range extenders like the BMW i3. Unlike its rivals from Ford and GM, the Ram EV will offer a small gasoline engine that can fire up to extend the driving range for long distances.
Along with the "REV" trademark, FCA also filed to protect the term, "Freedom Is Electric." This one was categorized under the categories of land vehicles, namely, passenger automobiles. This slogan has been previously used by Jeep for its plug-in hybrid 4xe models, so we doubt it has any relation to the Ram truck.
We'll have answers and lots more coverage next week from CES in Las Vegas.