Elon Musk wants to defeat the auto industry one segment at a time.
With the Model 3 dripping out of the Fremont factory and preorder holders hoping Tesla accelerates the crawl pace of its proliferation to ludicrous speeds, Elon Musk is already busy thinking about what should come next. Anyone with an eye on the industry forecast knows that Tesla’s next vehicle should be a crossover—preferably one that can be attained by the majority of Americans—if Musk wants to use the momentum of the Model 3 to keep his company thriving.
A pickup truck wouldn’t be a bad idea either provided that Tesla can somehow break through to truck buyers and gain footing among Ford, GM, and Ram fans in a market that gobbles up 30% of US auto sales. News that Tesla would have both of those vehicle types on sale someday has already surfaced and run stale, but Musk reopened the conversation after posting to Twitter thanking customers for believing in Tesla and asking how the company could improve. One Twitter account by the name of Vancouver Seed Bank asked Musk if Tesla could build an electric pickup truck. To that, Musk replied that Tesla would indeed build the truck after the Model Y crossover is out.
He said, “I promise that we will make a pickup truck right after Model Y. Have had the core design/engineering elements in my mind for almost 5 years. Am dying to build it.” Now that Tesla has a semi truck out and available for preorder, it’s not far-fetched to expect the automaker to be able to build a practical pickup truck using the lessons used in building a cargo hauler. Size, of course, is an important factor for a family truck. Another Twitter user asked Musk if the Tesla truck would be the same size as a Ford F-150. Musk answered, "Similar total size. Maybe slightly bigger to account for a really game-changing (I think) feature I’d like to add.” Seems like nothing has changed under Tony Stark’s roof.