With variants in "each major vehicle segment."
Today is Hyundai N Day, a digital holiday created to show off new models from Hyundai's N performance division. During the first annual N Day celebration, the 2022 Hyundai Kona N made its official debut as the first fully N-branded crossover. Along with this reveal, Hyundai confirmed that the N brand will further expand with future models.
"We are thrilled to share the mindset, spirit and vision of the N brand to be a leader in the high-performance category powered by traditional internal combustion engines as well as our proven industry-leading battery electric and fuel cell electric vehicle technologies," said Thomas Schemera, Executive Vice President and Head of Customer Experience Division at Hyundai Motor Company. "Our continuously growing and more balanced N portfolio will open new high-performance options, delivering the 'grin factor' no matter what the propulsion technology or body type may be."
Schemera's comments open the possibility for electric N models, like the recently-revealed Hyundai Ioniq 5. Hyundai says it remains committed to sustainable e-performance with a new brand mindset: Do more than simply drive. Enjoy every second of it. Along with a new slogan, "Never just drive," Hyundai will expand its N and N Line lineup to 18 models through 2022.
Hyundai's N-branded models currently include the Veloster N and Kona N in the United States, plus a few global market vehicles like the i30N, i30 Fastback N, and i20 N. A hardcore Elantra N will soon join the roster, as will a Tucson N Line with sporty appearance upgrades.
Hyundai didn't specify which models will receive the N and N Line treatment but says the lineup will include "each major vehicle segment, suiting the needs of all types of car enthusiasts." This news comes with a caveat that "model availability may vary by market." The possibilities are nearly endless for the N division. We could see a production version of Hyundai's Palisade N April Fools Day joke, a road-going RM19 mid-engined performance car, or a blisteringly quick EV.