Entry-Level Luxury Showdown: Audi A3 Vs. Mercedes CLA

Comparison

Just because it's a compact sedan doesn't mean it can't be luxurious.

It wasn’t even a decade ago that luxury automakers would have ever dreamed of building a proper small, let alone, entry-level model. Luxury meant big and somewhat in-your-face, at least in the US. Although European buyers have always been open to small and expensive cars, Americans, well, not so much. That’s all different now thanks to a growing demographic consisting largely of younger buyers who actually have the cash to spend on something premium.

Mercedes-Benz proved this segment was real with the highly successful CLA, and now Audi is launching the A3 sedan. Both are compact in size but packed with plenty of hi-tech and luxurious features. Pricing is also damn reasonable, both starting off at just under $30,000. So which is the premium compact sedan that fits you best? And remember, BMW has still not entered this market, but it’s only a matter of time.

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