Eterniti Motors Opens First Showroom


This is what you could buy when the Porsche Cayenne Turbo isn't good enough and you don't have the patience to wait for the Lamborghini Urus to arrive.

Remember last April when we published the first official photos of Eterniti Motors' Artemis SUV prototype just ahead of its debut at the Beijing Auto Show? It's okay if you don't because we haven't heard much from the London-based boutique luxury carmaker since then. Now, however, the company has opened its first showroom, a 10,000 square-meter facility in London's Park Royal. For truly exclusive service, customers are treated to such creature comforts as a designer's studio where they can be involved in the customization of their car.

The vehicle the showroom pitches is the Eterniti Artemis, a Porsche Cayenne Turbo-based uber luxury SUV that's been modified to appeal to those who find the stock Cayenne too spartan. To make the transformation from Cayenne to Artemis, Eterniti performs several modifications to the SUV's suspension and drivetrain, increasing output from the twin-turbo 4.8-liter V8 to 600 horsepower and 553 lb-ft of torque. Eterniti claims these upgrades will take the SUV from 0-60 in 4.5 seconds and on to a top speed of 180 mph. The exterior is also beefed up thanks to unique carbon fiber body panels, low-profile tires and custom 23 inch alloy wheels.

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Eterniti claims the Artemis' interior will rival those from the upcoming Bentley and Maserati SUVs with features like lamb's wool rugs, reclining rear twin seats, plenty of wood trim, quilted leather and even a wine cooler. As you might have guessed, the Artemis doesn't come cheap, with prices starting off at more than 265,000 euros. For all those zeroes, though, you also get an iPad included with the purchase.