Europe's Coolest Sports Car One Step Closer To American Arrival

Industry News / 3 Comments

Alpine is preparing for its imminent arrival.

AutoNation has signed on to sponsor the BWT Alpine F1 Team at the Miami Grand Prix this weekend, which can be interpreted as confirmation that a commerce deal between the two entities is close to being announced. This is great news for America because we'll finally have access to amazing current and upcoming Alpines.

Alpine and Renault (Alpine's mothership) have been in talks for a while, but we've yet to receive concrete confirmation that AutoNation will be the official retailer of Alpine cars in the USA.

"AutoNation is a tremendous retailer with an industry-leading customer experience and is also an experienced partner in motorsports, with a winning pedigree in the Indianapolis 500 and NTT IndyCar Series. This makes for a fantastic partnership in one of the most exciting markets in the world," said Laurent Rossi, Alpine CEO.

That's as close to a confirmation as you'll get without the brand announcing that they're getting into bed together.


According to AutoNation, it has entered its first F1 race via this sponsorship. That likely means a slight change to the famous pink livery, but AutoNation is no stranger to motorsport. It's currently represented in the NTT Indycar series by four-time Indy 500 winner Helio Castroneves and one-time Indy 500 winner Simon Pagenaud.

Alpine competes on the international stage in F1, the World Endurance Championship, and in ESports. This year it's represented by two French drivers, Esteban Ocon, and Pierre Gasly.

"We are excited to partner with Alpine, a leader in international motorsports. AutoNation and Alpine are connected in our love for cars, speed, and drive to win," said Mike Manley, AutoNation CEO.

Alpine F1 Team/Facebook

What does this mean for the consumer? As far as the Grand Prix is concerned, not much. We expect the same Poor Man's Monaco show from last year. It's all the stuff happening around the Grand Prix that matters.

The two brands will host several events at The Concours Club, Miami International Autodrome at the Hard Rock Stadium, and the greater Miami area. Americans can drive the Alpine A110, the only real competitor to the stunning Porsche 718 Cayman.

This is all in preparation for the brand's pending arrival in the North American market. The A110 is currently Alpine's only product, but it will soon unveil a Macan-sized electric SUV that will sell up a storm in the States. Americans can also look forward to the A110's all-electric replacement.

As mentioned, the press release stops short of confirmation, but we expect it to happen this weekend.


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