Even BMW Loves The New Mercedes S-Class

Luxury / Comments

Although it has a strange way of showing it.

The rivalry between Mercedes-Benz and BMW is the stuff of legends and continues to this day, but sometimes, even if very seldomly, the two brands give each other a nod of approval. In an Instagram video posted by BMW, the brand gives praise to the all-new Mercedes-Benz S-Class. The car which made its debut last week has been setting new standards for luxury cars, with crazy tech and a new hybrid model that has also been revealed, placing it close to the top of its class, but BMW has been clever in its messaging, which gives a nod to both the new S-Class, as well as the BMW 7 Series - the German automaker's own rival to the S.

Front View Driving Mercedes-Benz
Top View Mercedes-Benz
Rear Angle View Mercedes-Benz
Side View Mercedes-Benz
Origin Of 10 Iconic Car Model Names
Origin Of 10 Iconic Car Model Names
History Of Audi's Greatest RS Models
History Of Audi's Greatest RS Models

In the video, we can see an aerial shot of an S-bend poetically stringing through an open field bordered by some trees. The words "Nice S" appear as the camera hovers over said S-bend. Eventually, a car can be seen driving the same road, which turns out to be a 7 Series. Multiple closeups are then shown of the BMW, taking away the spotlight from the S-Class. The Instagram caption reads, "Hey, nice job @MercedesBenz. We are big fans of the S too..." Clever wording for a clever little ad.

Steering Wheel Design Mercedes-Benz
Front Seats Mercedes-Benz
Dashboard Mercedes-Benz
Door Handle Mercedes-Benz

The all-new Mercedes-Benz S-Class is merely the start of a broader trim range, but for now your options are slightly more limited. The S500 gets powered by a 3.0-liter turbocharged inline-six producing 429 horsepower and 384 lb-ft of torque, while the S580 gets a 3.0-liter turbocharged inline-six offering 429 horsepower and 384 lb-ft of torque. Both cars feature a nine-speed automatic transmission and 48-volt mild-hybrid system. A new hybrid car has also been revealed: the S580e plug-in hybrid S-Class features a turbocharged 3.0-liter inline six-cylinder engine and a 28kWh battery pack with a gearbox-mounted electric motor for a total power output of 510 horsepower.

2020-2021 BMW 7 Series Front Angle View BMW
2020-2021 BMW 7 Series Side View Driving BMW
2020-2021 BMW 7 Series Rear View Driving BMW
2020-2021 BMW 7 Series Front Angle View BMW

Join The Discussion