Even On Social Media, Ford And Chevrolet Are Fighting Hard For Victory

Social Media

Half a dozen on one side; six of one on the other.

The automotive industry has seen many a rivalry come and go, but few have outlasted the intensely fierce competition between Ford and Chevrolet. It's a head-to-head clash that stretches back more than 100 years, and has peaked and troughed over the years as more models are introduced. So, in an age that's pretty much defined by social media and the brand awareness opportunities that come with getting the formula right, it's no surprise that this feud has arrived thick and fast on the digital battleground.

And it turns out the clash between Ford and Chevrolet is actually pretty close. The most recent figures in Swoop's 'Automotive Digital Brand Exposure Index' reveals that Chevy's 15.8% share of the digital media market is only marginally pipped by Ford's 16.4% split - and thus meaning the two companies have cornered almost a third of this particular promotional marketplace for themselves. A similar story can be said for the individual car model exposure during the same time frame, with the Chevrolet Corvette, Ford F-150 and Ford Mustang rounding out the podium places with shares of 7.2%, 6.5% and 5.9% respectively in terms of digital prominence.

You Might Also Like
Is The New BMW 8 Series Better Looking Than The Concept?
Is The New BMW 8 Series Better Looking Than The Concept?
Riding In Mad Mike's 800hp 'BadBul' Drift Mazda RX-8 Was Incredible
Riding In Mad Mike's 800hp 'BadBul' Drift Mazda RX-8 Was Incredible

Though the main stats mostly focus Ford and Chevrolet being neck-and-neck when it comes to maximizing their digital marketing capabilities, a few interesting statistics were thrown up in this analysis. Honda, for instance, finishes third in the overall brand exposure rankings, with the overall share of 12% being helped by one-in-20 car posts on the US Internet referencing the Honda Civic in some capacity. Even more interestingly, the Lexus LFA is still being talked about with relative frequency, having managed to edge out the Ford Focus, Mazda Miata and even the Nissan GT-R into the top 15 most talked-about cars in Q2 2016. Not bad for a supercar that went out of production four years ago!

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

What's Hot

Related Cars

Starting MSRP
$55,495
Starting MSRP
$27,705
Starting MSRP
$25,680

Related Reviews

2018 Chevrolet Corvette Stingray  Review
Model Overview
0
2018 Chevrolet Corvette Stingray Review
2018 Ford Mustang Coupe Review
Model Overview
0
2018 Ford Mustang Coupe Review
2018 Ford Mustang GT Test Drive Review: A Snake With The Heart Of A Stallion
Test Drive
86
2018 Ford Mustang GT Test Drive Review: A Snake With The Heart Of A Stallion
2019 Ford Mustang Bullitt First Drive Review: America’s Bond Car Is Back
First Drive
26
2019 Ford Mustang Bullitt First Drive Review: America’s Bond Car Is Back
2018 Ford F-150 Test Drive Review: America’s Most Popular Vehicle Hits Another Home Run
Test Drive
25
2018 Ford F-150 Test Drive Review: America’s Most Popular Vehicle Hits Another Home Run