It could give Audi and BMW some trouble.
The Alfa Romeo brand is under new management with the aim of evolving the company from its current state. Following the recent merger between FCA and PSA Groupe to form Stellantis, each brand will get 10 years to prove it belongs in the portfolio. To that end, Alfa Romeo will adopt electrification across its lineup, including the long-awaited return of the GTV nameplate. The GTV's rumored comeback is nothing new, but the latest gossip changes what we can expect from what will likely be Alfa Romeo's flagship.
The details are still quite fuzzy, but we now have a clearer picture of the upcoming Alfa Romeo GTV. So we decided to envision a future GTV, and not to toot our own horn, but we think it looks pretty fabulous.
The GTV, which stands for Gran Turismo Veloce, was always a two-door, four-seater coupe model. Coupes aren't exactly flying off dealer lots in 2021, though, which is why Alfa Romeo will go in a different direction for this new model. Alfa's CEO Jean-Philippe Imparato hinted the next-generation GTV could use a "four-door coupe" body style, similar to an Audi A5 Sportback, BMW 4 Series Gran Coupe, or Mercedes-Benz CLA. It's unclear if this model would have a liftback like the Audi and BMW or a conventional trunk like the Mercedes. Though it's not a coupe in the traditional sense, a four-door would likely appeal to a broader market, aiding potential sales.
Our rendering (pictured above) uses the 2021 Alfa Romeo Giulia GTA as a base but carves a more coupe-like roofline in the rear. Along with a sleeker roofline, we expect this model to offer pillarless doors. The front end retains Alfa's signature triangular grille but replaces the Giulia's current headlights with more modern ones that match the Tonale concept. Rather than Alfa Romeo's familiar red, we finished the car in a unique green with some stripes and decals for a racing-inspired motif.
It's still unclear which platform the GTV will ride on. The Giorgio platform used by the Giulia and Stelvio will be retired soon, making way for a new STLA Large architecture developed by Stellantis. There's been no official announcement regarding a new electric platform, but rumors suggest the GTV could take the same approach as BMW, offering gasoline and all-electric variants. The gas-powered GTV would directly rival the 4 Series Gran Coupe, while the electric model would go up against the i4.
If the GTV does use a gas engine, we think the current 2.9-liter twin-turbo V6 is suitable for the job. It currently produces up to 540 horsepower in the GTA, which is more than enough to keep up with Audi Sport, BMW M, and Mercedes-AMG vehicles. Of course, the electric version could produce even more power.
More than likely, Alfa Romeo will directly target the BMW 4 Series Gran Coupe and i4 with a reborn GTV. BMW hasn't announced pricing for the Gran Coupe, but we know the electric i4 starts at $56,395 for the eDrive40 model with 335 hp. A more potent M50 model with 536 hp starts at $66,895. If Alfa Romeo could price the GTV similarly, give it comparable performance, and not split opinions with a controversial grille, it could be a success.