Ex-Aston Martin Execs Revive Obscure Italian Legend

Sports Cars / Comments

One of them, Dr. Ulrich Bez, has an especially savory portfolio.

There's a good chance you've never heard of the long-defunct Italian sports car marque Bizzarrini, but its story is one as old as time: a tenacious automotive talent grows tired of the constricting corporate environment, and leaves to start their own passion-forward marque, only to slip into financial insolvency years later and have to close up shop. In Bizzarrini's case, that automotive talent was Italian Giotto Bizzarrini, a former engineer for the likes of Alfa Romeo and Ferrari, who also worked on AMC's scrapped mid-engine sports car project: the AMX/3.

But even if you'd never heard of Bizzarrini until just now, there's something you can appreciate about the marque: it's being resurrected, and with a trio of former Aston Martin execs at the helm, no less.

This isn't the first-ever attempt at bringing Bizzarrini back from the dead; earlier in the 2000s, the marque returned for a series of one-off and concept cars. But this time, Bizzarrini has the backing of luxury car dealer group Pegasus Brands, Autocar reports, and it will hit the ground running with a considerable footprint, comprising bases in London, Geneva, Kuwait, Abu Dhabi, and Dubai.

Arguably the most notable former Aston Martin exec to sign on with Bizzarrini is Dr. Ulrich Bez, who served as Aston's CEO from 2000-2013. Apart from being at the helm while the lauded Aston Martin DB9 was introduced, Dr. Bez also worked with Porsche in the years prior, his greatest hits list also including directing the design and development of the Porsche 968, the 911 Carrera RS 2.7, and the Type-993 Porsche 911 model family.

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Dr. Bez will serve in the role of chairman at Bizzarrini, working with CEO Christopher Sheppard - formerly the head of Aston Martin's Middle East and North Africa division - and CMO Janette Green, who served as Aston's Communications Director for nearly a decade.

Details on what, exactly, the newly revived Bizzarrini marque plans on bringing to market are nonexistent at the moment, but if the new Bizzarrini has even half the passion, engineering talent, and sense of tact as the old one, it's going to be great.

Source Credits: Autocar

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