G-Power's enhancements have made the powerful Italian even more potent.
If you're looking for a rapid SUV with an exotic badge, there are several options to choose from. Aston Martin's DBX707 is a fine choice, but if you're looking for something Italian, the Lamborghini Urus is the one to have until the V12-powered Ferrari Purosangue arrives. In anticipation of that, the Raging Bull recently unveiled the Urus Performante, a more hardcore version with 657 horsepower and a Rally Mode.
But what if you're looking for more than what Lamborghini can offer? Plenty of high-end tuners are willing to elevate your Italian SUV, and G-Power is the latest to join the fray. The German company, best-known for its work with BMWs, is offering wealthy customers the chance to get behind the wheel of a seriously muscular Urus.
Thanks to a G-Power software upgrade, power has been bumped up to 740 horsepower and 700 lb-ft of torque. As a reminder, the standard twin-turbo 4.0-liter V8 produces a healthy 641 hp and 627 lb-ft. However, if the improved outputs still fail to excite you, the tuner has a few more tricks up its power-crazed sleeves.
Through the fitment of sportier catalytic converters and G-Power downpipes, horsepower is increased to 780 and torque to 737 lb-ft. Astonishingly, power can be boosted further to an incredible 830 hp through the fitment of larger air coolers.
As a reminder, the world's most powerful production SUV, the revived Dodge Durango SRT Hellcat, sports a comparatively paltry 710 hp and 645 lb-ft. But G-Power's first-ever Lamborghini is about so much more than performance - there's plenty of style, too.
High-end tuners often make a mess of good-looking vehicles, but the G-Power Urus seems to buck the trend. It's relatively subtle, and the matte black paintwork complements the angular design. A few aesthetic enhancements lend the Italian SUV some extra menace.
Aside from the hood scoop, the German tuner has also fitted the mighty Urus with a prominent rear diffuser, aggressive-looking front fender trims, and a decidedly tacky roof-mounted spoiler. Besides that, the styling has been enlivened with orange accents, found in the grille, side profile, and 24-inch wheels.
Inside, G-Power hasn't made many notable changes, and that's fine. The Urus boasts a solidly built interior that should prove luxurious enough for most people. Still, some orange interior accents uplift the somber cockpit.
We'd love to know what these power upgrades have done for the performance figures, but, sadly, G-Power has made no mention of acceleration times and top speeds. It's safe to assume the 830 hp model will be considerably quicker than the stock Urus.
Straight out of the factory, Lamborghini claims its super SUV can hit 60 mph in 3.6 seconds. The more intense Urus Performante is capable of hitting the same speed in 3.3 seconds. We won't be surprised if this tuned variant can dispatch 60 mph in three seconds or so.
While it's an impressive feat, the standard Urus is plenty fast enough. We're just thankful G-Power kept it relatively restrained, as we've all seen what happens when a Urus falls victim to an over-the-top upgrade.