You know, the guy responsible for the Lamborghini Murcielago.
Hyundai's luxury brand, Genesis, has made some impressive strides over the last few years. It's out to prove that Korean luxury is here to stay and it's making breakthroughs in various automotive segments. Its latest big move is promoting Hyundai's Chief Creative Officer, Luc Donckerwolke, to the Chief Creative Officer and Chief Brand Officer at Genesis.
In this new role, Donckerwolke will be in charge of Genesis's overall brand initiatives globally, with a specific emphasis on building relationships with customers. The focus will be on unique design, expanding beyond just vehicle styling.
"It is a great honor to be given a chance to grow the Genesis brand around the globe, said Donckerwolke. "At Genesis, Design is Brand and Brand is Design. It is, therefore, logical to expand my leadership in design to the brand, to resonate more closely with our growing customer base and provide the best luxury experiences."
In other words, Genesis wants to create the kind of customer experience you'd normally associate with luxury German brands.
Donckerwolke is definitely the right man for the job. He first joined the Hyundai Motor Group in 2016 and is responsible for the designs of Genesis, Kia, and Hyundai. While there have been some misses, most of these brands have a lineup of stellar-looking products. The Genesis G80 is a prime example, as are the Hyundai Tucson and the Kia Stinger.
He left the company in March 2020 for health reasons but returned in November 2020. Before Donckerwolke joined Hyundai, he started his career at Peugeot. Two years later, Audi approached him to help out with design, and after that, he joined Skoda.
Following that, he joined Lamborghini as the head of design and was responsible for both the Murcielago and Gallardo. These two models basically saved Lamborghini and finally took the fight to modern Ferraris.
In 2012 he was named the Director of Design for Bentley, where he remained until joining Hyundai. This man knows how to design pretty cars, but, more importantly, he knows how to work with discerning customers.