Faraday Future's Formula E experience could result in one heck of a sportscar, but that will have to wait.
Having been plagued by financial difficulties for some years, US-based electric vehicle startup Faraday Future might be back on track, with production of the Faraday FF91 - the company's first vehicle for commercial sale - slated to start by the end of the year.
The company wants to minimize distractions in the meantime, focusing almost entirely on the FF91 at least until the first example rolls off the line, but CEO Carsten Breitfeld is cognizant that the company can't survive on a single model alone. Speaking to Autoblog at CES 2020, the Faraday chief shared some of the company's future plans, which include a pair of smaller, more mainstream EVs to start - and eventually, maybe, a sportscar brand.
The first of Faraday's followup products, the FF81, will have "a smaller wheelbase and [sell] at a much lower price, and the 71 [will be] even a bit smaller," Breitfeld told Autoblog. Neither will be near the same price bracket as the FF91, which after launch will serve as the startup's $120,000-to-$200,000 flagship model.
With each of those products, Faraday Future hopes to cultivate a brand DNA centered around "space and digital experience," Breitfeld says, and that presents a bit of a problem for those hoping to see a Faraday sportscar.
"From a technology standpoint, we can [produce a sportscar], but does it make sense for a company whose DNA is space and digital experience? Probably not," the company's chief says.
So the company, which partnered with America's Dragon Racing team in the 2016 and 2017 FIA Formula E racing seasons, won't be applying its Formula E learnings to a road-going Faraday sportscar anytime soon. Anyone hoping the startup might be eyeing producing something like its 2016 FFZERO1 concept as a racing-informed competitor to the forthcoming 2020 Tesla Roadster can kiss that prospect goodbye.
But Breitfeld didn't completely close the door on manufacturing a sportscar, offering that in the future, Faraday might get around the DNA problem by launching a separate brand.
"[W]e can think about a lot of things, we can think about different brands to market different products. It's nice to think about it," he says. "[B]ut it's something which certainly I would not allow people to do now because they'd get distracted from the main mission."