The franchise is being milked for all its worth.
No-one could have predicted the longevity the Fast and Furious movie franchise has enjoyed. With a seventh movie currently in the making, despite the tragic death of Paul Walker, the franchise has raked in over $2.3 billion at the box office since 2001. Now it seems Universal Studios in California wants a piece of action as it plans to open a new ride called Fast & Furious Supercharged. The ride is set to open in the summer of 2015, a few months after F&F 7 hits the big screen.
Visitors to the Californian amusement park will get to ride on the Studio Tour tram that will roll onto a hydraulic platform set within a newly-built 50,000 square-foot structure at the park with action relayed onto a high-definition 3D 360-degree screen. President of Universal Creative, Mark Woodbury, said the ride will "bring the franchise to life through epic storytelling and technological breakthroughs." The Fast and Furious experience is part of a massive 25-year $1.6-billion expansion including the installation of a Transformers-themed ride.