Gordon Murray is a name that should be familiar to auto enthusiasts. He's the man who famously designed the legendary McLaren F1, and more recently helped pen the design of the reborn TVR Griffith. Now, the famous designer is launching his own car manufacturing company. Simply called Gordon Murray Automotive, the company will specialize in producing limited-run cars with innovative designs. The company's first model will be revealed in just over a week at a special exhibition celebrating Murray's 50 years in the auto industry.

Little is known about the first car that will be launched under a new Gordon Murray brand, but it will be a flagship model that will "return to the principles applied to the McLaren F1" and "buck the current trend for ever more complicated and heavy vehicles." Every car will be built using Murray's innovative iStream process first used on the TVR Griffth that simplifies the manufacturing process with pre-assembled parts, allowing automakers to build cars cheaper and more quickly. Gordon Murray Automotive won't only be specializing in building its own in-house cars, however, as the company will also be producing limited-run cars for other manufacturers as well.

"The new manufacturing business significantly expands the capabilities of our group of companies," Murray said. "With our first new car, we will demonstrate a return to the design and engineering principles that have made the McLaren F1 such an icon." The first Gordon Murray-branded car will be revealed at a special exhibition dubbed "One Formula" on November 3, which will celebrate Murray's illustrious 50-year career in the automotive industry. Every road and race car he's been involved with will gather for the first time in the same location, including of course the McLaren F1.