Editorial

FCA's Delays Are Killing The Chances Of An Italian Automotive Renaissance

We're not mad, just disappointed.

We have been reporting a ton of news about the recent FCA delays. These delays have affected several FCA brands, including Alfa Romeo and Maserati. Excuses for the delayed models have ranged from safety restrictions, to poor sales in China, to rumors that Alfa is displaying too much perfectionism. What ever the real reasons are, and we may never truly know, several highly anticipated models from FCA won't go on sale for a long time. If the comments section is right then we obviously hate these brands.

We recently talked about the upcoming Giulia, and discussed our concerns that the long wait may not really be worth it. We certainly aren't trying to put down the car too much. We actually can't wait to get behind the wheel of one. However, as the car gets continuously delayed, models like the all-new C-Class and A4 will continue to prove to Americans that German, not Italian, luxury is where their money should be spent. Although the Alfa Romeo Giulia looks like a fine alternative to a BMW 3 Series or Mercedes C-Class, there still may be a large portion of US consumers that aren't ready to trust the reliability of an Italian luxury car. If Alfa Romeo and Maserati can't even develop the cars on time, how can consumers expect a reliable ownership experience?

We hope that Maserati and Alfa Romeo can get the Alfieri, Giulia, and Stelvio SUV into production as soon as possible. All three cars will likely be gorgeous, fun to drive, and sound magnificent. Unfortunately, in an extremely competitive luxury market, these may not be enough to convince American's to buy Italian. We can only speculate on what will happen when the first of those three models, the Giulia, is finally available in dealerships. Even if demand is through the roof, would FCA even be able to keep up? There are a lot of question marks surrounding FCA and the Alfa Romeo brand in particular. All we can hope for is that FCA CEO Sergio Marchionne can set it all straight and pump out the Italian beauties that we are all waiting for.

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